The Legacy of Jasper Jeep: A Story of Grit, Growth, and a Jeep-Loving Town

The Legacy of Jasper Jeep: A Story of Grit, Growth, and a Jeep-Loving Town

In 1976, what began as a small Jeep dealership tucked inside a former mule livery in downtown Jasper, Georgia, became the foundation of a legacy that would touch the lives of thousands across the country. That year, Mike Lowe assumed the debt of a modest storefront and, through unwavering hard work, turned it into one of the most well-known Jeep dealerships in the nation: Jasper Jeep.

Mike wasn’t just selling Jeeps, he was building a legacy. With boots on the ground and a moral compass set to true north, he earned the trust of locals and customers far beyond state lines. Known for doing business with honesty, heart, and handshake-worthy integrity, Mike transformed Jasper Jeep into a household name. In the early days, folks didn’t say, “I’m from Jasper.” They said, “I’m from where Jasper Jeep is.” And that still rings true today.

Through the decades, Jasper Jeep became more than a dealership, it became a pillar of community pride. Generations of families have bought their first Jeeps here, passed down memories, and shared stories that live on in the hearts of customers coast to coast. From the Grand Wagoneers of the 1980s to lifted Wranglers shipped nationwide, Jasper Jeep earned its place as a legendary stop on any Jeep lover’s map.

We honor the customers who drove across the country to buy here, the employees who built a name from the ground up, and the families who became part of this story. Mike Lowe’s vision wasn’t just about selling Jeeps—it was about doing what’s right, treating people well, and never forgetting your roots.

Now under the Tutton family name, the spirit of Jasper Jeep lives on at Tutton CDJR of Jasper. As stewards of this legacy, we carry forward Mike’s commitment to integrity, community, and the love of the open road.

We still believe in good people, great vehicles, and making history, one Jeep at a time.

We would love the opportunity to serve you! Contact us today: Get Directions or call us at 470-649-1117

Shop New Vehicles    |        Shop Used Vehicles     |      Appraise Your Vehicle    |    See our Community Involvement  

“I pass multiple Jeep dealerships just to get to Jasper.” — Norma Caskey

“My dad won the raffle at the grand opening. Still has the gun!” — Laura Garland

“It was my privilege to be their rep for 20 years.” — Michael Patrick Westlund

 “I bought my first Levi CJ5 in 1978—wish I still had it!” — Craig Dankewich